Hyping Serenity

According to Rotten Tomatoes, as soon as additional preshowings of Serenity were announced, they were sold out.

Following the sell-out success of the May 5th pre-screenings, creator Joss Whedon recently announced that advance previews of his movie “Serenity” would appear at twenty theaters in twenty cities, this time on May 26th.

By the next morning, well before the official list of cities was posted, networking fans on the Serenity movie site and elsewhere had diligently located half the listings through trial and error and several of the locations were already sold out. “Serenity” hits theaters wide (which means “normal” people can buy tickets) on September 30th.”

Here’s hoping that kind of interest can be sustained through the release of the movie so that the show can come back…

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