Generating headlines
Two media people talking:
“Well, how do we spin this one?”
“Oh, that’s easy. Seniors only have enough brain cells to retain about five words and some emotion, right?”
“Yeah, but what does that have to do with anything?”
“So anywhere we talk about this story, the tag has to be ‘Greenspan says cut Social Security.’”
“Ahh, I see! They’ll read those words and get really mad, and that will taint the whole rest of the story. They’ll never figure out that their benefits aren’t going to be cut, it’s perfect!”
“And since they can’t really hear the TV anyways, all they’ll see on CNMSNBC is that little tagline. There’s no way this can fail!”
“Well, they could always find out the truth…”
“Yes, but who’s going to tell them? Not us…”
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